Transform Your Video Advertising with the Power of Connected (TV)
1. Imagine showcasing your e-commerce products in dynamic video ads viewed in the comfort of potential customers' living rooms.
2. Roku, Hulu, Fire TV, Apple TV – streaming platforms offer home service businesses a direct line to potential clients' living rooms, building trust and showcasing expertise in a revolutionary new video landscape.
3. Educational institutions can attract prospective students with engaging campus tours and program overviews delivered directly to their TVs.
Connected TV Adevrtising Services
Hulu Ads
Advertising on Hulu, one of the leading streaming services with a diverse and engaged audience. Hulu offers various ad formats, including pre-roll, mid-roll, and banner ads, allowing for targeted reach based on demographics, interests, and viewing habits.
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Roku Ads
Advertising on the Roku platform, which is a dominant player in the streaming device market. Roku offers various ad formats, including display ads, video ads, and branded channels, enabling advertisers to reach a large and growing audience of cord-cutters.
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Amazon Fire TV Ads
Advertising on Amazon Fire TV, another major streaming platform with a vast user base. Amazon Fire TV offers various ad formats, including display ads, video ads, and sponsored screensavers, allowing advertisers to target viewers based on their Amazon shopping history and viewing behavior.
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App-Based CTV Advertising
Description: Run ads within individual streaming apps. Key Features: Greater control over ad placement and more granular targeting.
Start Your Campaign →Connected TV Advertising FAQs
Connected TV (CTV) advertising refers to advertising on streaming television services accessed through devices like Roku,
Amazon Fire TV, Apple TV, and smart TVs. Unlike traditional TV advertising, CTV advertising offers precise targeting, measurable
results, and access to engaged audiences who are actively choosing what to watch. This allows for more efficient and effective ad
campaigns.
CTV advertising offers a range of benefits, including: highly targeted reach based on demographics, interests, and viewing
habits; access to premium video inventory on popular streaming platforms; measurable results with detailed metrics; engaged
audiences who are actively watching their favorite content; and brand safety, ensuring your ads appear in appropriate environments.
The cost of CTV advertising varies depending on factors such as your target audience, campaign duration, and the platforms
you choose to advertise on. We work with businesses of all sizes to develop customized CTV advertising strategies that fit their
budget and goals. We can help you determine the optimal budget for your campaign based on your specific needs.
CTV advertising offers a wide range of targeting options, including: demographic targeting (age, gender, location); interest-based targeting
(hobbies, lifestyle); behavioral targeting (past purchase behavior, website visits); contextual targeting (based on the content
being watched); and device targeting (specific streaming devices or smart TVs).
We'll help you identify and target your ideal customer using the most effective data sources and targeting strategies.
Schedule a FREE call with us today!