Paid Search & Audience Network Advertising
Expand Your Reach with Strategic Microsoft Ads Management
Access unique, high-value audiences on the Microsoft Search Network (Bing, Yahoo) and Audience Network, often at a lower cost-per-click.
Tap Into the Microsoft Network
Microsoft Ads Management Features
Strategic Account Setup & Restructuring
Establish a high-performing Microsoft Ads account from the start, or optimize your existing structure. We ensure logical campaign organization, leverage import features from Google Ads where appropriate, and set up for precise targeting and reporting.
Optimize My Bing Account →
In-Depth Keyword Research
Identify valuable keywords specific to the Microsoft Search Network audience. We uncover relevant search terms, analyze search volume and competition on Bing, and utilize negative keywords to capture high-intent traffic effectively.
Find Winning Bing Keywords →
Compelling Ad Copy Creation & Optimization
Craft persuasive ad copy tailored for the Microsoft Ads platform. We write engaging headlines and descriptions, utilize various ad extensions (Action Extensions, Image Extensions, etc.), and continuously test variations to maximize CTR and conversions.
Write High-Performing Bing Ads →
Precise Audience Targeting
Reach your ideal customer with advanced targeting options. Leverage unique features like LinkedIn Profile Targeting (by industry, job function, company), custom audiences, in-market audiences, and location/device targeting for highly relevant ad delivery. [Explore LinkedIn Profile Targeting].
Refine My Audience Targeting →
Advanced Bid Management
Optimize your bids for maximum efficiency on the Microsoft Network. We employ strategic manual and automated bidding strategies (like Target CPA, Maximize Conversions) based on your goals, adjusting bids to secure profitable clicks and improve ROAS.
Optimize My Bing Bids →
Conversion Tracking & Analytics
Measure the true impact of your Microsoft Ads campaigns. We implement the Universal Event Tracking (UET) tag correctly to track website conversions, analyze performance data within Microsoft Advertising analytics, and report on key metrics like CPA and ROAS.
Track Bing Ads Conversions →
Remarketing Campaigns
Re-engage users who visited your site but didn't convert. We set up targeted remarketing lists and campaigns across the Microsoft Search and Audience Networks to bring back interested prospects and increase conversion rates.
Implement Bing Remarketing →
Competitor Analysis
Understand how your competitors are leveraging Microsoft Ads. We analyze their potential ad strategies, keywords, and ad copy on the Bing network to identify opportunities and inform your own campaign tactics for a competitive advantage.
Analyze Bing Competitors →
Landing Page Optimization (LPO)
Maximize the value of your Bing Ads traffic. We review your landing pages for relevance to ad copy and keywords, user experience, and conversion potential, providing recommendations to improve performance and lower bounce rates. [See our LPO Services].
Optimize Landing Pages for Bing →
Ongoing Campaign Monitoring & Optimization
Ensure your campaigns continuously improve. We actively monitor performance, adjust bids, refine keywords, pause underperforming elements, and optimize targeting based on real-time data to consistently enhance your results.
Ensure Continuous Optimization →
Dedicated Account Manager
Receive personalized support and strategic guidance. You'll have a dedicated Microsoft Advertising expert overseeing your account, providing regular communication, performance insights, and proactive recommendations tailored to your business goals.
Meet Your Dedicated Expert →Microsoft Advertising (Bing Ads) FAQs
Microsoft Advertising complements Google Ads by reaching a unique audience segment that might not be as active on Google. It often boasts lower average Cost-Per-Clicks (CPCs) and less competition in certain niches.
Additionally, features like LinkedIn Profile Targeting offer powerful B2B capabilities. Running campaigns on both platforms provides broader reach and diversification.
The Microsoft Search Network (including Bing, Yahoo, AOL, DuckDuckGo results) reaches millions of users, often skewing slightly older, more affluent, and potentially more B2B-focused than the average Google user. Windows PCs often have Bing as the default search engine.
It represents a significant slice of the search market that shouldn't be ignored.
Often, yes. Due to lower competition on average, the Cost-Per-Click (CPC) on Microsoft Ads can be significantly lower than on Google Ads for comparable keywords. This can lead to a better Return On Ad Spend (ROAS) or lower Cost Per Acquisition (CPA), especially in competitive industries. However, costs vary by industry and keyword.
This unique feature allows advertisers to target users on the Microsoft Search Network based on their LinkedIn profile information, including company, job function, and industry. It's an incredibly powerful tool for B2B advertisers looking to reach specific professional demographics.
Yes, Microsoft Advertising offers a convenient tool to directly import your existing campaigns from Google Ads. While some adjustments are usually needed post-import for optimal performance on the Microsoft platform (like checking bids and targeting), it significantly speeds up the setup process. We can manage this import and optimization for you.