Streaming & Digital Video Advertising
Reach Cord-Cutters with Targeted Connected TV Advertising
Engage viewers on the big screen with data-driven CTV campaigns.
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Connected TV Advertising Platforms We Manage
Hulu Ads Management
Connect with millions of engaged Hulu subscribers through targeted video ad campaigns. We leverage Hulu's robust first-party data and targeting options to reach specific demographics, interests, and viewing behaviors, maximizing your ad spend effectiveness.
Start Your Hulu Campaign →
Amazon Fire TV Ads
Access Amazon's vast audience on Fire TV devices. Utilize Amazon's rich shopper data for precise targeting, reaching consumers based on purchase history, viewing habits, and demographics directly within the Fire TV interface and streaming apps.
Launch Fire TV Ads →
Roku TV Ads
Advertise on America's #1 TV streaming platform (by hours streamed). Roku offers unique targeting capabilities, including reaching audiences through the Roku Channel and numerous partner apps, ensuring broad reach and targeted delivery on the big screen.
Explore Roku Advertising →
App-Based CTV Advertising
Extend your reach beyond specific platforms. We manage campaigns across a network of popular streaming apps available on various CTV devices (like Pluto TV, Tubi, Crackle, etc.), ensuring your message reaches viewers wherever they stream premium content.
Target App Viewers →Connected TV (CTV) Advertising FAQs
Connected TV (CTV) advertising refers to running video ads on streaming services and apps accessed via smart TVs, gaming consoles,
or streaming devices like Roku, Apple TV, and Amazon Fire Stick. It allows you to reach audiences who watch TV content over the internet,
often called "cord-cutters" or "cord-nevers," bypassing traditional cable or satellite TV.
The main differences lie in targeting and measurement. CTV advertising offers much more precise audience targeting based on demographics,
interests, viewing habits, and even purchase data (on platforms like Amazon Fire TV). Unlike traditional TV, CTV campaign performance
can be measured more accurately with digital metrics like impressions, completion rates, click-through rates (where applicable), and website visits.
CTV platforms offer sophisticated targeting options. You can typically target audiences based on:
- Demographics (age, gender, location, household income)
- Interests and Behaviors (based on viewing habits, online activity, purchase data)
- Specific Content Genres (e.g., comedy, drama, sports)
- First-party data (uploading your customer lists)
- Retargeting website visitors
This allows for highly efficient campaigns reaching relevant viewers.
While CTV ad spots can have a higher CPM (cost per thousand impressions) than some other digital channels, it's often more cost-effective
than traditional TV due to precise targeting, reducing wasted ad spend. Budgets can be flexible, starting from manageable levels,
especially compared to broad national TV buys. We help determine the right budget based on your goals and target audience.
We measure CTV success using a combination of metrics depending on your goals:
- Brand Awareness: Impressions, Reach, Frequency, Video Completion Rate (VCR)
- Consideration/Traffic: Click-Through Rate (CTR - for interactive formats), Website Visits, Lift Studies
- Conversions: Tracking online conversions (purchases, sign-ups) attributed to CTV exposure (often measured via attribution modeling or pixel tracking).
We provide detailed reporting to demonstrate campaign performance and ROI.